The new school’s 3D signage in New York by integral Ruedi Baur

the new school's 3D signage by integral ruedi baurthe_new_school_ruedi_bauer_09the_new_school_ruedi_bauer_06

the 3D letters, created on the base of peter bilak’s font irma, are designed to work in superposition (irma light on irma black), to play with perspective in a way that indicates a direction or floor level within the building. the perspective evolves with each of the building’s levels, its effect intensifying as it moves from the ground floor to the 16th floor. the multitude of black and white and color adaptations refer to the new school’s wide variety of specialty subjects.


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