New Logo and Identity for Lexington, KY by BLDG

New Logo and Identity for Lexington, KY by BLDG

New Logo and Identity for Lexington, KY by BLDGNew Logo and Identity for Lexington, KY by BLDGPentagram, who introduced the idea of Big Lex, a blue horse taken from a popular painting (shown below), as the city’s icon. Building on that project, Covington, KY-based BLDG has evolved the Big Lex into a formal identity that will anchor the name change of the Lexington Convention and Visitors Bureau to VisitLEX. I recommend taking a look at BLDG’s case study, as it helps paint the picture. Big Lex now comes in two flavors, painterly and flat, which gives the identity a good range of flexibility for multiple uses.

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