Paula Scher’s identity for the Natural Areas Conservancy

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The identity utilizes photography to show exactly what the Natural Areas Conservancy is trying to preserve. The program uses photographs by Joel Meyerowitz that were originally commissioned by NYC Parks for the 2009 book Legacy: The Preservation of Wilderness in New York City Parks. Scher suggested the images be used for the Natural Areas identity, and Meyerowitz gave access to the photos as a gift to the city.

“People see Joel’s photos and say, ‘That’s New York City?,’” says Scher.

 

 

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