it’s Christmas… …and the smart pack are about


adam&eveDBB: Sorry, I Spent It On Myself for Harvey Nichols

It’s fair to say that Christmas marketing campaigns are – on the overwhelming whole – pretty cheesy. Kudos then to Daniel Fisher and Richard Brim of adam&eveDBB who managed to persuade Harvey Nichols to subvert the spirit of the season with their Sorry, I Spent It On Myself range. It constitutes a series of rubbish presents (think a bag of gravel or some toothpicks) with an explanatory apology that the giver had splurged their Christmas cash on the person who really matters at this time of year – themselves. Oh Dear Oh Dear!


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