Font Fail: Pepsi Teams Up With Rape?

WHAT A DIFFERENCE THE WRONG TYPEFACE CAN MAKE. Pepsi partnered with Japanese clothing company BAPE (A Bathing Ape) to cross-brand Pepsi and BAPE’s sub-brand Aape. Unfortunately, a poor choice in typeface choice ensued, and the Aape “A” ended up looking a whole lot like an “R.” So Aape became Rape.

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One Comment

  1. Posted 26/09/2013 at 19:18 | Permalink

    Oh wow! That is so awkward :/ Big slip up from Pepsi

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