new icons for the BBC


As part of its ongoing Global Experience Language project, the BBC is introducing a new suite of icons to be used across all its digital platforms – web, mobile and television.

The icons have been developed by an in-house team led by Simon Rooney, creative director for BBC GEL, in collaboration with consultancy Planning Unit.

A total of 119 new icons are being introduced across BBC areas such as sport, travel and childrens. Rooney says the project began towards the end of last year, due to a ‘critical mass’ of icon requirements from various BBC areas.

Icons shown on-grid


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