We shouldn’t glamourise ‘de-branding’ as cool ‘anti-design’, says Alex Cameron. It’s simply against design.

Even in critical design terms, the resulting packaging has ignored long-established and well understood visual codes and signs in art and design. It has cast aside near universally understood colour signifiers and iconography while misreading the connotation of ‘generic’ in contemporary typographic culture – today ‘generic’ no longer means invisible or value-free. More criticality at Eye Magazine blog.


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