Haus der Kunst

The proposal included three key ideas:

  • It portrays Haus der Kunst as a “Curiosity Sherpa” that will guide an eclectic audience through a wide variety of cultural fields.
  • A tagline, “Stretch your view,” which will serve as an invitation to discover, as well as an expression of the philosophy and curatorial process championed by Haus der Kunst.
  • The concept of a “container” aims at grouping all sorts of artifacts and cultural manifestations together and triggering interactions.

More at Identity Designed (great identity resource here).

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