Context is the brain child of Joshua Distler, a former lead packaging designer at Apple who has consulted for the likes of Ideo, Metadesign, and Wolff Olins. He also founded LiveSurface, a library of Photoshop image templates ranging from billboards to business cards, clothes, and bottles that was the first of its kind and destined to become an industry standard. For the past two years, though, Distler has been working covertly on Context. Thanks John. More about it here.


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