Anheuser-Busch InBev: Rolling out the new Budweiser can, shaped to resemble that brand’s bowtie logo.


It’s possible that the Bud marketing crew believes the new can shape will increase sales, enough to cover the cost of the new tooling. But the cynics in us can’t help but notice a glaring fact: Standard beer cans hold 12 ounces of brew. The bowtie can rings in at 11.3 ounces. Zero-point-seven ounces missing might not be enough for individual consumers to make a stink about, but multiplied by millions of cans, it’s sure to save Anheuser-Busch some serious coin.


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