On Brand New the full story of ITV the rebrand

ITV Follow-UpITV Follow-UpITV Follow-Up

the full scope of the project — that includes revised logos, idents (over 80 produced), and on-screen graphics and navigation for all four channels — has launched. The project was carried out internally at “a dedicated ‘pop-up’ design studio” led by incoming Creative Director Phil Lind and Head of Operations Claire Finn. In this post we have insights from the team based on a very comprehensive case study they generously provided.

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