Expedia print campaign from Ogilvy

A new Expedia print campaign from Ogilvy uses airport IATA codes to great effect: just don’t expect to see any references to Fukuoka…

The campaign was created by Jon Morgan and Mike Watson. “It all started when we saw a woman walking through Heathrow with the word FUK hanging from her suitcase,” they say. “Turned out she’d just flown in from Fukuoka in Japan. That got us thinking, ‘maybe there are more’.”

Indeed there were – over 9,000 airports around the world, each with its own 3-letter IATA code used to identify the destination of bags.

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