Pentagram’s Paula Scher has designed a new brand identity for Weight Watchers, the world’s leading provider of weight management services. Modern, open and energetic, the identity brings to life the transformation that members experience when they adopt a new lifestyle that can lead to significant weight loss.



  1. davemk
    Posted 07/12/2012 at 09:28 | Permalink

    I like the hidden word, intentional do you think??

  2. davidlgill2
    Posted 10/12/2012 at 12:56 | Permalink

    Do Americans use such a word do you think?

    David Gill Principal Lecturer: Design Communication

    North Wales School of Art & Design 49 Regent Street Wrexham LL11 1PF t:01978 293518

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