Bureau of Betterment

The 54 – 40 pack­ag­ing project was a col­lab­o­ra­tion between two sole pro­pri­etors: Mette Hornung Rankin of the Bureau of Betterment and Greg Jones of Fifty-Four Forty. Greg had the idea to cre­ate a set of magnetic-backed US states made out of laser cut wood that show the topog­ra­phy of America. After meet­ing at an ADX Feedback Loop event, Mette and Greg decided to col­lab­o­rate on pack­ag­ing pro­to­types for the first batch of prod­ucts he wanted to sell to gather inter­est in his idea. More.

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