Olympic Logo’s.

Weird, i seem to be in a big logo/branding mood right now, so lets have another one!

This part of the post is just going to be about the infamous London 2012 logo, its no secret that i am not a fan of this i have read quite a few blogs and articles on the ins and outs of the logo, and it defiantly is like Marmite, you either love it or hate it (that’s some good branding right there by the way, i can never say it without using marmite…)

I don’t really mind the shapes i quite like them as a whole but the colours are what have thrown me off from the start, vibrant pink and yellow… not something that’d be first on my colour chart. Whats with the font aswell? the d and n’s are quite angular where as the o is perfectly smooth it just dosnt sit right with me, anyone know what font that is anyway?

Going back to the point that i like the shapes, i actually love this variant they used during the close of the bejing olympics (I think)  and was hoping it was a slight rebrand but it just turned out to be a one off or whatever, i can’t explain why i like this one so much more. The typeface does not even offend me anymore  either. (ok a little bit).

With some nice creative tweaks (possibly not the obvious union jack!) i think the logo could work really well in my opinion.
Here is a link to the last 39 Olympic logos which i was originally going to post about before the pink & yellow thing distracted me.




  1. Posted 04/03/2009 at 09:26 | Permalink

    I like to think ill hold my breath until i see it on screen in 2012.

  2. mscott1989
    Posted 10/03/2009 at 00:12 | Permalink

    I can’t stand this logo, it’s meant to be a timeless piece of design that wont be out of place in the world of 2012 but it just seems rooted in the 80’s and early 90’s with that pink and yellow colour palette and the angular numbers.

  3. raptorattack
    Posted 10/03/2009 at 10:15 | Permalink


  4. emilygriffiths
    Posted 17/03/2009 at 19:21 | Permalink

    i agree its awful

  5. emsped
    Posted 17/03/2009 at 23:17 | Permalink


  6. emsped
    Posted 17/03/2009 at 23:19 | Permalink

    sorry to lower the tone but once you’ve read this you will always see it that way!

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