Weird, i seem to be in a big logo/branding mood right now, so lets have another one!
This part of the post is just going to be about the infamous London 2012 logo, its no secret that i am not a fan of this i have read quite a few blogs and articles on the ins and outs of the logo, and it defiantly is like Marmite, you either love it or hate it (that’s some good branding right there by the way, i can never say it without using marmite…)
I don’t really mind the shapes i quite like them as a whole but the colours are what have thrown me off from the start, vibrant pink and yellow… not something that’d be first on my colour chart. Whats with the font aswell? the d and n’s are quite angular where as the o is perfectly smooth it just dosnt sit right with me, anyone know what font that is anyway?
Going back to the point that i like the shapes, i actually love this variant they used during the close of the bejing olympics (I think) and was hoping it was a slight rebrand but it just turned out to be a one off or whatever, i can’t explain why i like this one so much more. The typeface does not even offend me anymore either. (ok a little bit).
With some nice creative tweaks (possibly not the obvious union jack!) i think the logo could work really well in my opinion.
Here is a link to the last 39 Olympic logos which i was originally going to post about before the pink & yellow thing distracted me.